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Graphic Design Marketing

Graphic Design

Graphic design is the process of visual communication, and problem-solving through the use of type, space, image and color.Graphic Design

The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

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Graphic Design

LOGO DESIGN

Logo to a business is like your face to you. It is how you are recognized to the world. It reflects your values and principles. It is also the most powerful marketing tool known.

A logo is a first impression. Before a customer knows anything about what you do or sell, they’ll view your identity with two choices: Keep reading, or click away. On the web, that choice is made in milliseconds.

It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ever present logo on the bumper or in front?

The power of the logo lies in its visual nature. Studies have shown that people recognize and relate to images faster then text. In today’s world of multimedia, this rings more true then ever.

A logo is like a signature. It proves your legal ownership and is a legal safe guard against fakes and forgeries.